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  • What's appssavvy's value ad?

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What's appssavvy's value ad?

Appssavvy raises $3.1 million to fund new agency biz around apps Appssavvy just raised $3.1 million to fund its social media agency business. Founder and CEO Chris Cunningham swung by the Vator.tv office to tell us about his service. Appssavvy has over 100 application companies signed on, with each company developing at least five applications, said Chris. Appssavvy isn't an advertising network, like Social Media and Lookery, he said. Appssavvy is more like a "consultant." In other words, appssavvy is more like an interactive agency, whereby they specify exactly where an ad campaign is placed. Ad networks don't always know where an ad is going to show up.To that end, appssavvy can charge higher CPMs to a brand because the brand knows exactly where their ad is going to show up.Chris ... [ Read more ]

Vator TV | October 8, 2008Watch more videos from Vator TV

Tags:. .because. .business. .tell. .said. .office











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