Welcome to the Media Youcracy, Goodbye to Media Feudalism

The GoViral presentation at the 2007 Cannes Lions is a compelling story about understanding and mastering the rules of a rising consumer engagement and importance. New technological formats and social network services have spawned a generation of media users empowered to make or break any campaign, advert or brand. In this seminar, Chairman of GoViral, Jimmy Maymann, provides valuable insights on how to understand the new game, how to act and how to deploy engaging campaigns in the new media space. He demonstrates how to work with digital pull techniques, explore effective strategies and discusses campaign and media planning. He will also share the remarkable results from some of the most successful and exciting global campaigns this year, adopted and endorsed by millions because they all followed the code of Youcracy. More about GoViral: www.goviral.dk

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Google Video | June 5, 2008

Tags:. .break. .generation. .followed. .media. .services