Walk & Talk Vancouver 2010 Olympics

A Walk and Talk along the seawall in Vancouver, addressing the 2010 Olympics by business analyst, author, and Olympic region impact expert Maurice Cardinal. Politics is deeply ingrained in the Olympics, and as we saw at Beijing 2008, people everywhere are starting to understand the complex ramifications. By the time Vancouver 2010 rolls average people around the world will have adopted a new and more ethical perspective regarding the Olympics, and Vancouver, hometown of Greenpeace and AdBusters, will be at the forefront of this change. 1.5 million people were forced from their homes in Beijing to make way for Olympic infrastructure and facilities, and the same thing, although to a much lesser extent, happened in Vancouver. Thousands of marginalized people in Vancouver, up to 60% of them mentally ill, have been left homeless and living on the streets since Canada "won" the Olympic Bid in 2003. As a result of controversies in China, people everywhere are no longer so easily "looking the other way" regarding human rights issues in Olympic regions. After watching what happened in Beijing, people around the world are now calling for a more ethical Olympic Games, and many are speaking out and expecting Olympic sponsors like Visa, Coca Cola and RBC to do the same. Well known people of influence like director Stephen Spielberg and actor and activist Mia Farrow have taken a strong stand and clearly voiced their positions and concerns regarding Olympic ethics. Unfortunately, athletes still "look the other way." That will soon change however when Olympic athletes realize that ignoring human rights issues will devalue endorsements and erode the brands of Olympic sponsor companies. The time has come to not only protect their investment, but to also to take the moral high road and do the right thing. This video is also offered in High Resolution, but if it takes too long to load in Hi Res, simply turn your sound off and let it load in the background while you do something else. When it's fully loaded turn your sound on and hit replay. View all the videos in this series by mousing over the screen or go to http://www.LeverageOlympicMomentum.com or http://www.OlyBLOG.com

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YouTube | September 7, 2008

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