Vizu launches Ad Catalyst

Wisdom of crowds service moves beyond crowdsourcing Vizu is expected to announce on Wednesday its Ad Catalyist, a new service to give advertisers and marketers a better way to measure the effectiveness of their display ads. The new service is a new direction for Vizu, which started out as a self-service polling and market research company. "Market research is still cloaked in mystery," said Dan Beltramo, CEO and founder of Vizu. With respect to market research, there is this "fear" about the process unless the research is done by PhD's vs. Vizu has a wisdom-of-crowds approach, said Dan. I guess there's still some fear about what the crowds have to say.Vizu will continue to keep the self-service polling and market research portion of its business running, but ... [ Read more ]

» Learn more about this video on Vator.tv «

Vator TV | September 17, 2008

Tags:. .marketers. .dan. .company. .moves. .direction