Vator Box - How mainstream can iPhone app Smule become?

Zynga's Mark Pincus joins the Box as our guest host to analyze the popular app maker Last month, Apple’s iTunes App Store saw more than one billion apps downloaded. One of the top-paid apps is the Ocarina, whose creator is Smule. The Ocarina turns the iPhone into a flute. This week, we take a look at Smule by watching co-founder Jeff Smith’s pitch. Mark Pincus, founder and CEO of Zynga, was our guest host, joining me, Ezra Roizen and Zynga’s mascot – Lyla. Here are some observations and highlights. - Excellent pitch. Great idea. It’s a simple enough idea that anyone from a brilliant venture capitalist to a brilliant waiter can say, “I get it.” This is “exactly something I’d invest in,” said Pincus, who likes the macro opportunity. - The Ocarina costs $.99 to download ... [ Read more ]

» Learn more about this video on Vator.tv «

Vator TV | April 28, 2009

Tags:. .lyla. .vator. .pincus. .ocarina. .mascot