USC Lab Will Speed Progress Toward Content Transportabiltiy

Consumers want access to digital content anytime, anywhere, but it's going to take a lot of brainpower to make that happen. That's why David Wertheimer at the University of Southern California's Entertainment and Technology Center helped establish the Anytime, Anywhere Content Lab to bring innovators together. The AACL will showcase the latest digital equipment to members of content, technology and products industries, highlighting how content currently can and can't move across different platforms. To achieve total content transportability--the ability to reach consumers on any device in any location--cross-industry collaboration will be crucial, and the AACL will provide the forum. Content transportability is perhaps the next great frontier in digital media. At the very least, it's a hot industry buzzword these days, and we've talked about it with a lot of people lately, including the CEO at Boxee, the creative director at MRM digital ad agency, Steve Abraham at IBM and Mitch Singer at Sony Pictures . We're hoping industry professionals take advantage of the opportunity to work together in an environment like the AACL. --Kelsey Blodget, Associate Producer

Blip | July 11, 2008

Tags:. .mrm. .buzzword. .brainpower. .ibm. .usc