blinkx

  • U.S. Army Attracts 70 Percent of Prospects Online

  • 00:03:39
  • Blip
    • Browse
  • Expand ToolbarCollapse ToolbarClose Toolbar

Ad   Addition   Agency   Armys   Associate   Attracting   Attracts   Basic   Beet   Campaigns   Categories   Category   Concerned   Creative   Demands   Demystify   Destination   Digital   Director   Experience   Heads   Highlight   Hundreds   Intel   Jacobs   Kelsey   Meeting   Michael   Nikon   Parents   Percent   Physical   Produced   Producer   Prospects   Receives   Serve   Site   Soldier   Spoke   Strong   Suggesting   Thousands   Traffic   Training   Yorks   

U.S. Army Attracts 70 Percent of Prospects Online

U.S. Army Attracts 70 Percent of Prospects Online

An online video campaign is attracting 70 percent of new army prospects, Beet.TV has learned. MRM , a digital ad agency owned by Interpublic Group, produced videos for the online Army Strong campaign that highlight and demystify the Army experience. Last week we spoke with MRM New York's Creative Director Michael Jacobs, who heads digital campaigns for the Army, Nikon, and Intel. Army Strong video categories include "What It's Like Being a Soldier," "Army Parents" and "Ways to Serve." The "Basic Training" category receives the most traffic, suggesting prospects are most concerned about meeting the army's physical demands. In addition to views on Army Strong campaign's destination site, some of the Army Strong videos receive hundreds of thousands of views on YouTube. --Kelsey Blodget, Associate Producer

Blip | July 7, 2008Watch more videos from Blip

Tags:. .training. .heads. .site. .yorks. .producer

Collapse Toolbar