Turning Audiences Into Advocates

Discussing how social media sites are the new watercoolers at companies, with Adam Christensen, IBM social media communications; John Abell, Wired.com; and CNBC's Sue Herera. (CNBC)

MSNBC | October 19, 2009

Tags:. .watercoolers. .ibm. .cnbc. .abell. .christensen