Toyota: New CEO, New Car

$8.6 billion in losses at the family firm as well as the worst consumer demand in decades. Toyoda, grandson of the firm's founder, unveiled the latest Prius Monday, hoping it helps the company quickly regain traction in the key US market. Orders for the new Prius top 80000, but the model faces stiff competition for the hybrid crown from Honda's Insight, which topped domestic sales in April. Toyota, which went from record profit to eye-popping losses, is trying to cut costs, while every 1 yen ...

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YouTube | May 18, 2009

Tags:. .prius. .grandson. .traction. .regain. .stiff