Paris Hilton says she hopes to expand her business in South Korea and meets hundreds of South Korean fans. Paris Hilton started her third day in South Korea with holding a news conference at a Seoul hotel on Friday (November 9). The hotel heiress was very happy with crowds of media people attending at the conference organised by the South Korean fashion house Fila Korea she represents. Hilton, wearing Fila Korea's outfits, tried to help promote the business of Fila Korea and revealed her hope to expand her business in South Korea.. "So I am just continuing my business and thank you for compliments. I try to be as professional as possible always. And um -- I'm getting excited to be here in Korea. I think it's a great market for me, and everybody seems so nice. So Im very happy to be here now," Hilton told a news conference at Seoul's Hyatt Hotel.. She added she understood what paparazzi were doing. "Basically I know they're doing their job. Everybody has their job to do. So I respect that. And um --- when you are a celebrity, that comes to territory. So you can't complain about it. Because it's just gonna happen anyway. So I just leave my life how I do and don't let it bother me," said Hilton. At the invitation of Fila Korea, Hilton arrived for the first time in South Korea on Wednesday for her five-day visit to promote the business of Fila Korea. Hilton donated a certain amount of money -- the amount is not known to public -- to a foundation to help Korean children with heart disease. At Seoul's Lotte Department Store, more than 300 South Korean fans were waiting for her arrival for more than two hours. Her autograph session for her fans were crowded with scores of cameramen as well as the fans. "She is pretty, really, really pretty! Once I wrote a letter to her," said 20-year-old Jeong Jin-ah. And another fan was excited at Hilton's nice words. "Thanks, Paris said! It was really nice to see her in person," said 22-year-old Yoo Joo. Socialite Paris Hilton gained notoriety in 2003 when a home video of her having sex with her boy friend was posted on the Internet. In June, she made international headlines when she was sent to jail on a driving violation, released early and then sent back to complete a 23-day sentence. ENDS.