So ... What Is Gamification, Anyway? Gamification Co - The Concourse Exhibition Center Rajat Paharia, founder and Chief Product Officer at Bunchball, gives an example demo on how to introduce gamification to your organization. During the Summit you’ll get two days of intensive gamification theory, tactics and best practices. But how do you translate that into action when you get back to work? Bunchball invented gamification, we’ve launched more successful applications with clients than anyone in the industry, and in this session we will arm you with the tools you need to get your management, coworkers and partners bought in and excited about gamification."