SearchAndMedia3202 - VariousPanelists - In Search Of Media - The Changing World Of Content Creators

In Firefox it s now possible to add the IMDB add-on to search for your favorite movies and movie listings. It s indicative of a massive shift in the way consumers discover content -- from passive recipients to active searchers of genres and websites for the content they love. If Hollywood doesn t adapt it dies. A look at how content creators worlds are changing. Jyri Kidwell Entertainment Category Director Search Marketing Yahoo Federico Grosso Global Vice President of Business Development Blinkx Marc Esper Vice President Search NBC Universal Dmitri Ponomarev Vice President On Demand TV Guide Television Group Moderator Michael Stroud Co-Founder and CEO iHollywood Forum

Veoh | July 22, 2007

Tags:. .entertainment. .changing. .business. .dies. .michael