Saving in Today's Context

Sheena Iyengar, S.T. Lee Professor of Business, Columbia Business School, and Author, "The Art of Choosing" talks about what makes it difficult for people to save. She says people do not understand how much money they need, and this has to be made more transparent in order to get them to save more.

CNBC | May 24, 2012

Tags:. .iyengar. .sheena. .context. .transparent. .choosing