Robert Kraft on Business & Super Bowl

Probably a third of the top CEOs from all over the country coming to this event, says Robert Kraft, The Kraft Group chairman/CEO and New England Patriots owner, who says the product reaches mass audiences and viewers watch advertising with the same int... (CNBC)

MSNBC | February 3, 2012

Tags:. .viewers. .ceos. .ceo. .cnbc. .int