Pandora banks on advertising over music sales

make or break the leading Internet radio station, Pandora. While Pandora expects to rake in $40 million in sales this year, double last year, more than half is expected to go toward royalty payments. Currently, Pandora pays 3 cents per listener per hour, said CEO Joe Kennedy. But he expects the RIAA (Recording Industry Association of America) - which has historically pushed for higher fees - won't prevail in driving them higher. In this second part of a three-part interview ... [vator.tv ...

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YouTube | July 3, 2009

Tags:. .prevail. .royalty. .pandora. .rake. .riaa