Oct 2: Evening Standard to become free paper

Oct 2: Evening Standard to become free paper

The London Evening Standard, which is owned by the Russian businessman Alexander Lebedev, announced on Friday that it would become a free newspaper from October 12. Ben Fenton, media correspondent, looks at why the paper has changed its business model and whether it will succeed.

Financial Times | October 2, 2009Watch more videos from Financial Times

Tags:. .businessman. .succeed. .correspondent. .oct. .friday

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