Turning the Big Apple into one big fair ground, directors Mathew Cullen and Jesus de Francisco send a family on the trip of a lifetime through a much brighter and animated version of the famed city. NYC Tourism: The Ride Agency: Bartle Bogle Hegarty (BBH) Agency Producer: Melissa Bemis Creative: Mark Kudsi; Adam Reeves Director: Mathew Cullen; Jesus de Francisco Production: Motion Theory Producer: Javier Jimenez; Bernard Rahill Director of Photography: Marcelo Durst Post Production: Motion Theory Editor: Jeff Consiglio Brand: NYC Tourism