Bayer HealthCare Announces the Bayer Nutritional ScienceTM Line The youngest Baby Boomers are turning 43 this year, and the oldest, 61. So, it's no surprise that their primary focus is on staying healthy. In fact, a recent survey found that a distinct set of this "forever young" generation expects more when it comes to their well-being. They've been dubbed "Generation V" because they define themselves by their ability to remain vital and active in order to continue to pursue all the things they enjoy. Gen V'ers are taking proactive measures to maintain their health and vitality -- and that includes taking nutritional supplements to address particular health concerns. A new line of nutritional supplements, especially designed for these vital Boomers supports all areas of particular concern, including heart, mind, joint and eye health, as well as a daily multivitamin to support body and cell health. B-roll Includes: - Shots of Supplements in production - Sots of Pharmacy - Sots of Bayer Nutritional ScienceTM This footage is free for unrestricted use. Broadcasters: please courtesy Bayer.