Recorded at the www.iHollywoodForum.com Mobile Entertainment Summit, May 23, 2007 at the Sheraton Universal Hotel in Studio City, California. Content produced by www.MediaArchives.com --- USERS UNBOUND – GOING MOBILE WITH SOCIAL NETWORKS, with Various Presenters. YouTube, MySpace, Facebook -- all the big social networking and user-generated sites are either already mobile or will be shortly. The future appears to be one of untethered community, with users seamlessly connected to online, wireless and emerging platforms. Professional content creators could use this powerful new platform to create buzz far more effectively than passive advertising ever could -- and perhaps create entirely new art mediums. Or they could see their markets evaporate. Jeremy Welt, Vice President, New Media, Warner Bros Records; Joel Espelien, Chief Business Officer, PacketVideo; Erik Smith, Vice President of Content and Programming, Metacafe; Larry Gitlin, Vice President, Business Development, Handheld Entertainment; Mark Bole, Chief Executive Officer, Shozu; Moderator: Rick Bolander, Managing Director and Co-Founder, Gabriel Venture Partners