Americans have so willingly adopted the values of corporations that they're no longer even aware of it. Douglas Rushkoff is the author of ten books on media, technology, and society, including Cyberia, Media Virus, Coercion, Nothing Sacred, Get Back in the Box, and the novel Ecstasy Club. He made the PBS Frontline documentaries Merchants of Cool, The Persuaders, and the upcoming Digital Nation. He is the host of the WFMU radio show The MediaSquat, and he will be teaching the New ...