Kickoff time for lingerie football

May 18: Once a Super Bowl halftime gimmick, the 10-team league is set to begin an actual season this fall. CNBC's Darren Rovell talks with league founder Mitch Mortaza. (CNBC)

MSNBC | May 18, 2009

Tags:. .mortaza. .cnbc. .gimmick. .kickoff. .mitch