KDKA goes O&O

I think it was June, 2003; KDKA finally gave in to the CBS style and replaced the Westinghouse style logo with a Helvetica KCBS-style logo. Despite what the gossip of the day said, KDKA did not begin to refer to themselves at "CBS 2" or "CBS 2 KDKA," and yet this was still a major step backwards and a slap in the face to KDKA's heritage.

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YouTube | June 5, 2007

Tags:. .face. .style. .said. .goes. .begin