After Kathy Griffin and her mom, 89-year-old Maggie, have an intimate talk with their financial idol Suze Orman, Kathy realizes she needs to start thinking about her and her mom’s financial future. This means she needs to push her book sales to the next level and start exploiting a vast untapped natural resource -- Maggie’s skyrocketing popularity. It's time for Maggie to earn her keep, so Kathy arranges a book deal and looks for other Maggie merchandising opportunities. Kathy sets up a meeting with Robert, the ghostwriter who helped Kathy with her own best-selling book, but when the head honchos from Hyperion (the book publishers) arrive for a meeting, they’re shocked when Maggie lays out her demands. Wanting to get some expert advice for creating a fashion line, inspired by Maggie, Kathy calls on budding designer Lauren Conrad for help.