July 28: Kraft revenues withstand higher costs

Brooke Masters says Kraft - maker of such popular brands of processed foods as Oreo, Velveeta and Oscar Mayer - has posted higher revenues even as the cost of commodities it needs to produce its products has risen. Kraft has been able to pass the cost along to consumers, thanks to the power of its brand names; other food-makers may not be as fortunate

Financial Times | July 28, 2008

Tags:. .power. .names. .foods. .thanks. .posted