Jordan launches sexy pyjamas

Glamour model Jordan has launched her own brand of nightware for a supermarket chain. The upfront model created a storm at the unveiling when she appeared in her pyjamas. The Katie Price Nightwear range created by Panache will be available from George at Asda stores from next week. But Jordan is no newcomer to the world of business - before this deal she put her name to perfumes, underwear and horse gear, not to mention her books and fitness video. And it seems like her fans are in luck as Jordan says there more to come: "Every season I can bring something new out so it's going to be long-term."

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ITN | December 17, 2008

Tags:. .panache. .books. .pyjamas. .asda. .upfront