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  • J.C. Penney's radical pricing change

  • 00:02:16
  • Reuters
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J.C. Penney's radical pricing change

Department store retailer J.C. Penney is doing away with deep discounts, moving to an everyday low price strategy, and adding in-store shops featuring designer brands in hopes of better attracting budget-conscious trendy shoppers.

Reuters | January 25, 2012Watch more videos from Reuters

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