Is semantic technology helping ads? Hardly

of intelligence [to advertising]," said former Interactive Advertising Bureau President Greg Stuart. "It's not quite there... advertising based on semantic technology isn't even close to improving targeting."I ran into Stuart at the 2009 Semantic Technology conference. Stuart was on a couple panels discussing semantics as it applies to advertising and publishing. Stuart also headed the IAB, an organization that creates standards for the online advertising industry. So, who better to talk ...

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YouTube | July 2, 2009

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