CEO Peter Kocks about the then-forthcoming updates, and he demonstrates the new query completion and sorting functions. In the segment, Kocks also explains how Apple is driving the standardization of video formats. Although Flash dominates the web, non-PC and mobile video is shifting toward the H.264 and progressive downloading formats favored by Apple, he says. "Because the iPhone has become so popular as a medium, as a place for viewing videos, many content producers are making sure ...