New Approach to Media and Information Management. Course Objective This course focuses on the demand of Media Management with the proliferation of media platforms and the evolution of new media. It will equip participants with new techniques to manage the media for effective perception management Course Content The course shall explore the following topics: The basics of media relations and media management Identifying and optimizing new media platforms Mediation and conflict resolution How to manage prevent bad press Handling Interviews Public Relations and the social, business and legal dynamics of the new media Writing Press Releases and Organizing Press conferences The internet and the mobile phone The web-site The blog The pod-cast Face books Text messaging Target Audience Public Relations Department, Personal Assistants, Corporate Communications Departments, HR Duration: 2 days . Date: March 10-11, 2009 Fees: N60,000.00. Effective Business Negotiation Program COURSE CONTENTS: Modes of negotiation Strategy of concession making Funny money; what it is, how it can work both for and against you Power limits- The limits of a buyer to use competition Strategy of information gathering-using knowledge to your advantage Taking on a firm price- Testing take it or leave it Dynamics of changing aspirations levels- how to set and achieve your targets How expectations change- looking for garbage(trash/waste) Crunch tactics an d counters-'all I've got is." Strategy of total cost-making more intelligent deals . Introduction to both WIN- creating value that wasn't there or wasn't apparent. Both Win Tactics- Acceptance Time and Tying String. Bogey Tactics and counters-you've got to do better than that." Deadlock-m using it as a tactic-how to break an impasse Date: MAY 7-8, 2009 Duration: 2 days Fees: N60,000.00 Personal Grooming and Situational Speaking for the Young Executive Objective This training explores the techniques for personality enhancement and discusses approaches for improving private and public speaking. Course Content The course shall explore the following topics: Official And Social Dress Sense For Executives The Culture And Etiquette Of Dinning And Partying The Etiquette Of Telephone Conversation The Etiquette Of Networking, Business And Social Interactions Speaking And Listening Skills Managing Speaking Engagements The Language For Acceptance And Rejection Of Invitations The Use Of Words In The Public Arena Target Audience Chief Executives, Directors, Middle and Senior Level Managers including Assistant Managers and Heads of Departments, and in particular Public Relations Executives, Marketing Executives, Corporate Communications Department, HR, Legal Department, Company Secretaries, Personal Assistants. Duration 2 days Date: April 7-8, 2009 Also available as in-plan Issues in Public Relations Practice and Communication Management What are the Take-outs? Promote the practice of socially conscious and lifestyle sensitive Communication Management and Public Relations Practice. Help improve the knowledge of gender and lifestyle issues which affect Communication management and reduce the fear or misunderstanding about social interactions. Help in the Implementation of PR / Communication programmes or services for different psychographics and demographics and lifestyles. Contents: Lifestyle and Media Profi ling: Its Effects on Communication Management Gender sensitivity, attitudes and practices in Public Relations Practice Psychoanalysis, Consumer Profi le and Stakeholder Relations Mass Production versus customization of messages in the new age Implementing, monitoring and evaluating gender-sensitive PR programmes Culture and lifestyle biases in the packaging of truth New Communication medium and changing audience demographics Duration: 2Days . Date: June 10-11, 2009 Fees: N65,000.00