Olly Wright presenting at the 2007 IA Summit, in Las Vegas, covering professional ethics, ethics of user experience and cultural ethics. Subjects include privacy and trust, evolutionary psychology, virtual status and ubiquitous altruism, in application to social networking and mobile internet. References: Banksy, the Dalai Lama, Stefano Marzano, Adam Greenfield, Barry Schwartz, Ken Garland, Marshall Mcluhan, and Peter Singer.