Having Fun at Work: Violating a Taboo with Gamification Gamification Co - The Concourse Exhibition Center JP Rangaswami, Chief Scientist of Salesforce.com, discusses Salesforce's plans for gamification. Work - how we do it, why we do it, and what's expected of us is changing in companies big and small and around the world. This change is being brought about by the growth of the millennial generation and the ever-increasing demands from employers for innovation, entrepreneurial thinking and outcomes. Using the concepts of gamification, innovative companies are re-imagining work - driving unprecedented engagement within teams and entire organizations. Come hear some of the startling insights and opportunities presented by these new techniques from one of the world's foremost experts on the future of work."