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Howe New Star Long Sleeve Woven in Black. Since 2001 Howe has blended European tailoring and fabrications with an aesthetic that designer Jade Howe himself calls, 'cowboy punk meets English country gentleman.' Howe is a full collection of heavily stylized and tailored premium sportswear that includes denim and non-denim bottoms, tees, wovens, sportcoats, vests, as well as classic 3-piece suits with a rock 'n' roll edge. The collection, which combines West-Coast alternative music lifestyle influences with an English tailoring feel, has won raves for its original graphics, treatments and details. Designer Jade Howe feels a close connection to the brand's loyal following of artists, musicians, creative entrepreneurs, and the new type of business-meets-street professional he refers to as 'indie executives.' "We articulate an authentic point of view that our customer relates to - he responds to the fact that we are developing a lasting look, not just a trend," Some of the recent rockers/leading men Howe has dressed include Peter Murphy of Bauhaus, Franz Ferdinand, Tony Hawk, Mars Volta, Weezer, Munky of Korn, Chester Bennington of Linkin Park, and The Rock. In late 2005 Jade Howe received a Stuff Magazine Style Icon Award (along with Kanye West, Giorgio Armani, Kings of Leon & John Varvatos) in recognition of the cultural impact of the 'Howe' look and lifestyle. In 2006 Jade significantly expanded his collection and created the 'Hause of Howe' a new lifestyle umbrella under which Howe and future projects will be housed. "The Hause of Howe is our irreverent, distinctly American rock 'n' roll tweaking of the European fashion house concept," says Howe.Howe is sold in better specialty boutiques and department stores in the U.S., Europe, Canada, & Japan, and is located in Gardena, CA. Howe is a division of SPI, based in Seattle, WA.

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YouTube | January 14, 2008

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