Gaming giant Eidos Interactive is set to revolutionise its Championship Manager franchise today by offering a downloadable PC version of its new football management game to fans on a ‘pay what you want’ model ahead of the usual fee of £29.99 when the game is available in store. This will be the first time an initiative like this has ever been tried in the videogames market. At a time when the cost of transfers in football have reached record levels, with players fetching hundreds of millions of pounds between them, this ‘pay what you want’ promotion means that all grass-root football fans will need to do is pay a £2.50 transaction fee plus any additional amount of their choice, starting from just a 1p. This will run until midnight on September 10th. To date the franchise has sold over 6 million games in over 17 years since 1992, bringing in over £120 million. The game has broken records as one of the fastest selling pc games of all time and is played every season by fans and professionals alike. OTHERS WHO HAVE DONE THE SAME: 1. Radiohead – In October 2007, Radiohead released ‘In Rainbows’ for fans to download from their official website and decide what to pay for the 10 MP3 files from nothing to £100. 2. Prince – In July 2007, Prince launch his new album ‘Planet Earth’ as a free CD with The Mail on Sunday in a move that drew widespread criticism from music retailers. 3. The Charlatans – In October 2007, The Charlatans struck a deal to release their new album for free exclusively through the website of radio station Xfm. Distributed by Tubemogul. By tvcgroup Tags : 2010 , Alan , Arsenal , Birmingham , Bolt , Championship , Chelsea , City , Curbishley , Football , Footballers , Fulham , Gordon , Ham , Hull , Joe , Kinnear , Liverpool , Man , Manager , Premier , Premiership , Stoke , Strachan , Sunderland , Tottenham , Utd , West , Wigan , league