Encouraging Klout Gamers: Breaking the Influence Barrier Gamification Co - The Concourse Exhibition Center Chris Makarsky, VP of Product for Klout, presents Klout's Gamification Strategy: Engaging Influencers. Klout is the standard for influence. Since 2008, Klout has been measuring people's influence on social networks and giving rise to a new class of influencers. From modeling the Klout Score, to +Ks and leaderboards, and "Klout bombing." Makarsky reviews Klout's vision of providing an objective view on a subjective concept, and how Klout aims to stay relevant and engaging."