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  • Demographics in Entertainment and the Casting of Asians

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Demographics in Entertainment and the Casting of Asians

Demographics in Entertainment and the Casting of Asians The Asia Society - Time Warner HQ Asian Americans are a demographic to be recognized -- and reckoned with -- but why haven't media and marketing efforts kept pace? Our panelists will explore the potential of America's fastest-growing demographic, the way news and entertainment outlets will have to rethink their portrayals of Asian Americans (one word: Linsanity!), and the opportunities companies have to serve this niche--if they get it right."

FORAtv Economy | June 12, 2012Watch more videos from FORAtv Economy

Tags:. .linsanity. .portrayals. .panelists. .rethink. .outlets