Dax Portals - Company headquarter foyers.
- 00:02:35
- DW-World
Dax Portals - Company headquarter foyers.
The foyers at the headquarters of German companies reflect the way the firms see themselves, powerful or modest, closed off or transparent. The architecture forces the visitor into a role, as someone asking for something, or as a welcome guest. The new MADE IN GERMANY series takes a look at where the power of Germany's DAX listed companies is based. How does a visitor react to the architecture? Our reporter wanted to know how the companies chose to portray themselves aesthetically. Next time we look at the foyer at Henkel, one of the largest manufacturers of consumer items in the world. The company is based in Dusseldorf. Albrecht Woeste, the chairman of the board and a descendent of founder Fritz Henkel is our guide to the entrance hall. Our reporter Hagen Tober was there with him.
DW-World | April 28, 2009
