Danny Kastner, FanRocket.com

Author: Added: 05/12/2008 Duration:126.507 Posted on Monday, May 12, 2008 www.beet.tv Paramount Pictures "Showing on Facebook" with VooZoo from FanRocket Paramount Pictures is doing some very creative marketing of motion pictures in social networks with an application called VooZoo from Hollywood-based FanRocket. At Digital Hollywood last week, we spoke with Danny Kastner, CEO of FanRocket. He gives a pretty lively demo here. Paramount's Derek Broes explains the value of FanRocket to CNET News.com's Greg Sandoval in this big Hollywood roundup story today: "Fan Rocket was a natural," Broes said. "We are a motion picture company that doesn't have a lot of technical experience and we're not in a position to be bringing in engineers on staff and start building things. The folks at FanRocket and Danny Kastner, their CEO, immediately got what I was trying to accomplish. We took off from there. VooZoo is only a first step in a larger strategy." Still more coverage ahead from Digital Hollywood! -- Andy Plesser

Beet TV | May 12, 2008

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