CES 2009: Ford shows off future of SYNC, Best Buy partnership

On top of those new SYNC features we've already told you about, Ford showed off what its SYNC system might one day look like with configurable controls and a personal assistant "avatar" named Eva. The concept is meant to provide a more human interface with the vehicle to help drivers be safer and more efficient. Instead of the disembodied voice of KITT, Eva is an animated character on your instrument panel that converses with you in plain English. She's a little creepy, but chalk that up to the Uncanny Valley phenomenon. Ford also says it will be taking SYNC to European markets in 2010 then to Asia Pacific and Australia. Earlier today, Ford Executive VP Mark Fields also told us that his company is working with Best Buy to educate mobile phone customers about SYNC. CEO Alan Mulally (that's him in the red cardigan) went into more detail about the partnership later in his keynote speech at CES. Fields said sales reps in Best Buy's standalone mobile phone stores would educate customers on SYNC's new capabilities when paired with a Bluetooth-enabled smart phone and then point out what phones are compatible with Ford's infotainment system. Check out the video above, the gallery of Ford's big CES keynote below, and an official press release from the Blue Oval after the jump.

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YouTube | January 9, 2009

Tags:. .infotainment. .disembodied. .mulally. .uncanny. .cardigan