Cashing in on Lin-Sanity

Russ Thaler and CNBC's Darren Rovell look at how the Knicks are cashing in on the sudden stardom of point guard Jeremy Lin and how it's impacting New York and the international basketball community. (NBC Sports)

MSNBC | February 14, 2012

Tags:. .thaler. .rovell. .knicks. .sanity. .darren