Career Quest Learning Center :60 (Spot 1)

This is the primary spot of a three-part ad campaign I produced for Career Quest Learning Center in Lansing, Michigan. For this spot, the main objective was to motivate manufacturing and assembly workers displaced by Michigan's dwindling industrial economy to come to Career Quest for guidance in choosing a new career path. In order to decidedly allow the testimonials, rather than the spokesperson, to cause action; I carefully sorted through over ten hours of interviews, selected the most ...

» View the original video «

YouTube | March 9, 2009

Tags:. .dwindling. .lansing. .spokesperson. .displaced. .guidance