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  • Building a Corporate Culture for Social Media

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Building a Corporate Culture for Social Media

Building a Corporate Culture for Social Media

The best company cultures that work for social media are just like people who embrace conversations and two-way interactions — they are open, trusting and talkative. Jennifer McClure, executive director of the Society for New Communications Research talks to Marketing Voices host Jennifer Jones about corporations like IBM that embrace the idea of blogging employees [...]

PodTechNet | January 29, 2007Watch more videos from PodTechNet

Tags:. .marketing. .corporations. .corporate. .host. .director

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