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  • Broadcast Upfronts Down Roughly 15%, Networks Withholding Inventory: MediaBytes with Shelly Palmer August 7, 2009

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Broadcast Upfronts Down Roughly 15%, Networks Withholding Inventory: MediaBytes with Shelly Palmer August 7, 2009

The major media companies are wrapping up the upfronts and the numbers are down approximately 15%. As a whole, business is down due to lower prices. Interestingly, the big broadcast networks are holding back more inventory than usual, which is what big broadcasters do if they think they can sell it for higher prices later [...]

MediaBytes with Shelly Palmer | August 7, 2009Watch more videos from MediaBytes with Shelly Palmer

Tags:. .withholding. .mediabytes. .upfronts. .shelly. .palmer









Approximately   August   Broadcasters   Companies   Due   Higher   Holding   Interestingly   Inventory   Later   Lower   Major   Media   Mediabytes   Networks   Numbers   Palmer   Prices   Roughly   Sell   Shelly   Upfronts   Usual   Whole   Withholding   Wrapping