Bill Bro - President of the Kidney Cancer Association
- 00:05:54
- eCancer TV
Bill Bro - President of the Kidney Cancer Association
Bill Bro speaks to ecancer.tv about the work of the Kidney Cancer Association. The charity which was established in 1990 focuses on research, education and patient advocacy as well as providing guidance to help patients find appropriate clinical trials and now reaches over 70,000 people in 102 countries. Mr Bro speaks about the role of the internet in the distribution of reliable information, explains how incentives such as tax breaks were used in the USA to encourage donations and outlines how the charity is working to help increase contributions in countries where such incentives were not available. The charity's publication entitled 'We Have Kidney Cancer' is available for free in eleven languages from http://www.kidneycancer.org/download-we-have
eCancer TV | June 2, 2011
