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  • Big Media Companies Team to Take on Nielsen: MediaBytes with Shelly Palmer August 14, 2009

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  • MediaBytes with Shelly Palmer
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Big Media Companies Team to Take on Nielsen: MediaBytes with Shelly Palmer August 14, 2009

NBCU, Time Warner, News Corp, Viacom, CBS, Disney and Discovery Communications are teaming to create a rival to the Nielsen metric system. The media conglomerate is also working with major advertisers like AT&T and Proctor & Gamble, as well as ad agencies WPP and Starcom MediaVest. The goal is to create accurate measurements across multiple [...]

MediaBytes with Shelly Palmer | August 14, 2009Watch more videos from MediaBytes with Shelly Palmer

Tags:. .wpp. .starcom. .metric. .viacom. .proctor