Bibb Says Nielsen to 'Reign Supreme' Over New Challenger
- 04:39:37
- Bloomberg
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Bibb Says Nielsen to 'Reign Supreme' Over New Challenger
Porter Bibb, managing partner at Mediatech Capital Partners LLC, talks with Bloomberg's Betty Liu about the latest challenger to the Nielsen Co., whose audience ratings help establish television advertising prices. A consortium of media companies including NBC Universal, Time Warner Inc., News Corp. Viacom, CBS Corp. and Walt Disney Co., have joined with advertisers to devise a method to measure audiences across multiple media platforms.
Bloomberg | August 14, 2009
