Autobots Attack Chicago! Chevrolet Transformers @

Of the many things that the first Transformers movie has done for Chevrolet, perhaps the most predictable is the opportunity for company execs to make really dreadful puns at today's press conference announcing its involvement with the sequel: Transformers: Revenge of the Fallen. Here's a sampling: We don't consider these vehicles movie stars; we think of them as movie cars. Or how about this inevitable one: We're transforming the Chevrolet brand. According to the company, it also increased awareness of the Camaro by 97 percent. Anyway, Chevrolet rolled out all five of the vehicles it has placed in the new movie. We've seen the Camaro-based Bumblebee. We'd seen spy shots of the purple Volt (that's actually a stock Malibu under the skin). We knew about the little Beat -- although we didn't know that it would be painted in a decidedly snowmobile-like scheme. And then there was the Mudflap, played by the small Traxx showcar from a few years back. Nobody cared to even look at that. On center stage was

StreetFire | February 12, 2009

Tags:. .traxx. .bumblebee. .camaro. .malibu. .puns