Andrew Wagner: Gen Y & the New Marketplace

Andrew Wagner: Gen Y & the New Marketplace L2 - Times Center While Generation X has become known for its mindless consumption, Gen Y has grown up over-exposed and highly educated about the material market place. Information on everything they pull from the shelves is available at the click of a button and this extensive knowledge has led to a new type of consumption. This consumption may still be conspicuous but it is no longer mindless.Gen Y is hyper aware of the realities of the products they engage with and expect a transparency that is brand new in the marketplace. This new found knowledge is not going to go away but only continue to develop at a rapid rate forcing companies to retool their approach to marketing and selling to Gen Y and future generations. While this is causing havoc in some areas, it is also presenting countless opportunities for those companies - large and small - willing to embrace this consumer engagement and transparency.

ForaTV | May 22, 2010

Tags:. .conspicuous. .areas. .eup53927. .audio. .strengthening