Alcohol campaign to hit shops

Happy hours in pubs and clubs could be banned in an attempt to curb binge drinking.The Government is expected to publish the results of an independent review into the link between price promotion and alcohol abuse in the next few weeks.It will then begin consultation about new legislation to regulate the industry, which could include banning happy hours.A report by Alcohol Concern, published this week, showed current industry self-regulation was ineffective, and cut-price drinks deals were commonplace.Chief executive Don Shenker said: "The drinks industry's claim to champion responsible retailing is badly let down by the significant number of premises who persistently sell alcohol at cut prices."Self-regulation has clearly failed and we desperately need mandatory codes and an industry watchdog to stamp out the poor practice and complacency that is characteristic of many of these venues."The news comes as the Wine and Spirit Trade Association and charity Drinkaware launch a campaign to distribute stickers and posters to more than 12,000 shops that sell alcohol.The information will outline the alcohol content of drinks and provide tips on how to enjoy alcohol safely.Government guidelines say women should not regularly exceed two to three units a day and men should not drink more than three to four units daily.A 125ml glass of 12 per cent alcohol wine contains 1.5 units, while a 440ml can of 4.1 per cent beer has 1.8 units.

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ITN | July 20, 2008

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