Akamai Seeks Standardization of Video Players with Big Industry Initiative

I caught up last month in San Francisco with Tim Napoleon, Akamai's chief digital strategist who spoke about the importance of creating industry standards around the many video players in the market. Akamai is working on an open source video player initiative with the IAB, Adobe and Microsoft and others to come up with standards which will be essential for uniform insertion of advertising. The group is called the Open Video Player Initiative . Tim was participant in the Beet.TV Online Video Roundtable at the Adobe offices. -- Andy Plesser, Executive Producer

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Blip | April 16, 2009

Tags:. .working. .uniform. .insertion. .strategist. .microsoft