Akamai is a very well known company as they service some of the biggest companies in the world including Apple. Apple's iTunes uses Akamai's caching service to avoid the servers being overwhelmed. Songs, videos, Podcasts etc. are distributed by Akamai across their network of over 20,000 servers, which are placed at the ISP level across more than 70 countries. The traffic is routed using complex algorithms to direct each request to the right server so traffic can be efficiently managed. By BlackBerryCool Tags : akamai , apple , blackberry , demo , in , iphone , itunes , motion , research , rim